The company established in September 2013 by Charlie Baba and Chef Jade, the company focuses on sustainable agricultural practices, emphasizing organic farming of fruit and nut trees alongside herbal plants and vegetable gardens, supplemented by small-scale domestic animal husbandry to enhance food supply and profitability. Committed to preserving traditional and alternative farming methods globally, they advocate for an alternative living ethos where nature sustains human needs without chemicals or pesticides. Their mission extends beyond sustainability, promoting the economic viability of organic living. Embracing a global perspective, they cultivate a diverse range of produce, from Pakistan almond and Israeli apple to Japanese grape and Korean kaki, while striving to counteract the decline of herbal medicine cultivation and industrial dairy practices. Ultimately, their goal is to ensure the continuity of these practices for future generations, fostering a harmonious relationship between humanity and the environment.